Roeser Home Remodeling puts family first

Roeser OneBrandi Ward, design specialist at Roeser Home Remodeling, grew up seeing what it takes to build a successful business. In 1985 her parents, Cindy and Joe Roeser, jumped into the construction business with both feet forward.

“Over 30 years ago, my dad had a dream of starting his own company and my mom supported him,” Ward said. “While raising three children, my parents always made time to share their talents with our community and customers. The two of them have created a wonderful company that believes in serving our customers and bringing their visions to life.”

Traditionally, homeowners have had to research, locate and coordinate separate contracting companies and teams to complete remolding projects. The method can prove costly, and conflict and miscommunications may arise.

RHR_LogoRoeser Home Remodeling solves this problem and breathes life into each client’s vision by combining the expertise of architects, designers, trade-contractors, remodeling experts and product vendors.

Roeser Home Remodeling’s website states, “A single point of contact with us here in St. Louis, ensures we are able to deliver an award winning design, a predictable process and quality craftsmanship that stands the test of time. By allowing us to handle all of the responsibility for the success of your entire St. Louis home remodeling project, you can enjoy peace of mind from beginning to completion.”

Cindy Roeser, business developer at Roeser Home Remodeling, relates that it took years of effort to perfect a winning business formula.

“We just kind of stumbled and fell a lot, brushed ourselves off and picked ourselves back up,” said Roeser. “We learned everything the hard way. And that’s paid off in the end.”

Roeser-Home-Remodeling-Kirkwood-HomeRoeser believes the company’s success is due in large part to the team of upbeat “go getters” Roeser Home Remolding employees.

Each team member is given full responsibility over the budgeting and completion of his or her assigned job. Because of this flexibility, team members are better able to communicate to clients and complete projects with better efficacy. Even though team members have the power to make crucial decisions by themselves, they never work alone.

Roeser and her husband have no problem picking up a broom and sweeping or going the extra mile assure that a completed job suits the customer’s needs.

“We always take care of our clients through and through,” Roeser said. “If a client needs us, we’ll hang pictures, screw in light bulbs, put locks on doors.”

To assure consistent attention to customer concerns and a focus on customer service, Roeser Home Remodeling has monthly meetings where they discuss different situations that arise while completing projects. Solutions that work and those that do not are discussed, with the goal of improving processes.

Testimonials featured on the company’s site show the effectiveness of the staff’s customer service skills. Customers in Wildwood, Mo., wrote, “Not only did you create beautiful, quality work in homes, but your customer service is impeccable. Thank you so much for helping us create our dream home and sell our previous one. We reap the benefits of your talent and care every day!”

Ward believes these great project outcomes result from teamwork.

“For almost 10 years, I have collaborated with my parents and completed many successful projects beside them,” she said. “We all have different strengths and bring something different to each project. We are able to work together and pull from each other’s strengths which is a direct benefit to our clients.”

Ultimately, Ward and Roeser agree that commitment to ethics and trust is one of Roeser Home Remodeling’s strongest assets.

Winning a Better Business Bureau TORCH award exemplifies how building a business on a solid foundation of principles creates opportunities for growth.

“I think this is a real honor because a lot of the awards we’ve won are based on our projects—but this is different,” said Roeser. “This is based on the merit of how we run our business, and it’s a real honor.

Roeser Home Remodeling, 301 Sante Ave, St. Louis, MO 63122


Owners: Cindy and Joe Roeser

Mission Statement:

Our mission then remains just as clear today: Treat people with respect, services their remodeling needs with the highest quality of craftsmanship at a price that is fair and just. Enhance the beauty of a client’s home without sacrificing the integrity or charm of the existing structure. Build it right, build it well, stand behind your word and your work, and give lasting value for generations to come.

BBB prepares profiles of BBB Accredited Businesses and BBB Accredited Charities as part of its TORCH Awards process. Roeser Home Remodeling is a winner of the BBB St. Louis 2017 TORCH Awards.


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