BBB’s In Pursuit of Ethics Teaches Students How to Make Good Choices

An "In Pursuit of Ethics" Lesson

An “In Pursuit of Ethics” Lesson

By Maggie Sueme, BBB Education and Outreach Coordinator

BBB’s In Pursuit of Ethics (IPOE) program has reached a new milestone; 50 schools are using our program with their students. Each of the teachers enrolled has found the perfect niche for the program in their classrooms whether it is within the business, theology or humanities departments. After speaking with a few teachers, we were happy to see great things coming from ethics education in our service area of Eastern Missouri and Southern Illinois.

Speaking with Scott Crabtree of Delta High School near Cape Girardeau, where he uses IPOE with his 12th grade personal finance class and his 8th grade girls keyboarding class. He said,

“We discussed in business and life in general you deal with many different ethical situations every day. Especially now more than ever, since technology plays an intricate part of our lives.  I asked my students to ask themselves a couple questions. Was I fair? When I make my decision, how does it affect someone else? The ethical program through the Better Business Bureau has been a great tool and example for our students. The videos show the positive and negative affects you can have on someone when making your ethical decision. It intrigued my students to think deeper when making a decision. Sometimes they would just look at the direct effect on one particular person. They were not thinking about the consequences that it might have on their family. In the world of technology and our busy lives, people overlook the big picture like ethics and morals.”

He found that the 8th grade girls would reference their parents when talking about the ethical decisions and that the 12th graders seemed to have their own informed opinions throughout the discussions.

One student at Ste. Genevieve High School told her teacher, Denise Bader, that she liked IPOE because “after each video it showed the different ways to handle things and each choice showed a multitude of moral standpoints.” Bader went on to say that she felt that the automotive module, where the protagonist was high school age, sparked much conversation among her students. They brought up a great point that it is easy to say what the protagonist SHOULD do, but in reality, if all of your co-workers and your supervisors are older, but it can be difficult to do “right thing” because of feeling like there would be backlash and threats from management.

BBB has recently added religious high schools to the program, such as St. Joseph’s Academy and St. John Vianney. They see a perfect fit of ethics education within their theology departments. There are ties made with religious teachings or morality to ethics education.

BBB is encouraged by the progress In Pursuit of Ethics is making in the ethical decision- making skills of the next generation of consumers and business owners.

Help us to introduce BBB’s free ethics education program to other high schools. Please contact Margaret Sueme at 314-584-6762 or


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